Weintraub: Social Media Give Reporters Greater Access to News

Larry Weintraub, CEO of Fanscape, a digital "word of mouth marketing" firm in Los Angeles, explains how social media are affecting the future of journalism. By utilizing social networking sites, reporters are not only allowed greater access to the latest news stories but also connecting with their readers in a broader manner than ever before. As readers, the future of journalism is also changed because we look for the more up-to-the-moment reporting possible and generally do not read much more than the headlines. As Weintraub says, "the Twitter methodology of delivering short bursts of information is here to stay."

Read the Larry Weintraub interview here.

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