The Stuzo Guy: Make Customers Be Your Friends

Gunter, better known as the Stuzo Guy, explains how social media platforms are changing the way advertising is approached. The future of advertising, he says, is now a two-way approach in which consumers can provide feedback and become engaged in the brands with which they associate. This change will also help companies to develop deeper connections to the voices of the public, he says.

Watch the Stuzo Guy interview.