Social Media Convos Not Always Transparent

Patrick Schwerdtfeger is regularly invited, throughout the world, to speak on branding and social media. He believes that social media enages voters and brings them further into the political system. However, he warns that there is a risk for motivated subgroups to manipulate a conversation, and paint an inaccurate picture of what is going on. He also states that social media tends to bring conversations to the lowest common denominator, continuing this distortion. The good news - he states various intiatives are being developed to combat this.

Read Interview with Patrick Schwerdtfeger

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