Salzman: We're in Age of Trialogue, not Dialogue

Marian Salzman, new president of Euro RSCG Worldwide PR, North America, explains how social media are changing the way consumers obtain their information. As she explains, we are now able to click our way through a news story to a link that supports it, to a graphic that is related, etc. In addition, the news has become a consumer-driven market, in which, Salzman says, "Our patronage and loyalty makes and breaks marketplaces and messages." As a leading trendspotter, Salzman offers advice to the markets which are being affected the most by this change in social media.

Read the Marian Salzman interview.