Brandenberg: Provide Unique Experience for Readers To Keep Their Business

Zac Brandenberg, CEO and founder of Hydra Network, explains the future of advertising and its effects on traditional news sources, both in the context of readership and business models. He attributes the success of internet sources to being largely free and accessible to so many people at the same time. Says Brandenberg, "How can any single publication or even handful of publications compete against a vast global library?" His advice to magazines and newspapers is to tailor their businesses to meet the needs of their readers while also offering something different from what else is available.

Read the Zac Brandenberg interview.

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