Bonat: Save Yourself From Drowning In the Social Media Ocean

Michelle Bonat, founder and CEO of marketing firm Rumbafish, discusses social media and its effect on the manner in which companies strategize their PR and marketing campaigns. She explains that in today's culture, consumers are faced with more commercial messages than ever. This has resulted in traditional campaigns not reaching the public as effectively as they have in the past. Bonat offers not only advice for companies to tailor their campaigns accordingly, but also some tips for traditional news sources to increase readers' interest.

Read the Michelle Bonat interview.

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