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Mitch Joel on Social Media



Mitch Joel has been described as Canada's rock star of digital marketing. In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch also is author of Six Pixels of separation, and he is president of Twist Image, a Digital Marketing agency based in Montreal, Quebec.

Mitch Joel's Website.

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written by Meagan Kelley, December 09, 2009
The most interesting thing that hit me from this topic, was when Mitch was talking about the negative and positive reviews of products and how the negative reviews reinforce effective marketing of products. He says that consumers are looking for "real people," and the fact that companies will allow negative comments to be made about their products shows that they still believe in their own products and are not trying to hide anything...so consumers trust them more because they see the faults and it makes them feel like they are dealing with "real people." This is completely true, because I know when I am looking at a product online and I see many great reviews, I wonder, well there has got to be something wrong with it...and then when I see that one negative review that tells how they don't like just one feature, I feel the product is more real and if I don't really care about that one feature then I am more inclined to buy because I feel as if I had heard both sides of the story: the good and the bad of the product.

Mitch is extremely intelligent and easy to listen to, he made some great points in this interview.
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written by Maura Friedman, December 06, 2009
Rather than citing social media such as Facebook and Twitter as distractions to real life interactions, I'd say the emphasis and value of continued use of social networking has made them actual real life interactions. It's no face-to-face conversation, but you can't devalue the pivotal role of online communication plays in our lives today.
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written by Kelly C, November 17, 2009
I like how he brings up the issue of what newspapers are going to sell, either advertising or content. Since newspapers have always made profit from advertising means, they will need to really change their methods for online usage, especially if they are going to charge for content.
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written by Katie C, November 16, 2009
I thought it was interesting when he was talking about how being fast paced does not necessarily work all the time. It makes sense that you would have to build trust and make a voice in a community to make things happen.
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written by mguarino, November 16, 2009
He kind of lost me for a while. Then he said "one trick pony."
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written by Tiffany, November 13, 2009
This was a very interesting interview. I like some of the things that he talked about with multi-tasking, and how much information we absorb at one time in today's society. I mean, even with something like this interview -- I was checking Facebook and my email while I listened. You really do have to do so much more at one time just to keep up, but it doesn't seem to eat away at your time.
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written by Tina N, November 12, 2009
Interesting ideas, like his comment that this technology is changing us as people. Ironically, I don't have a Facebook or a blog and I've never used Twitter or Skype. I wonder if he thinks that I should become involved with these things for the sake of my own success in this new communication revolution. I feel like much of these social media networks are more of a distraction to real live interactions than anything else.
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written by Alex, November 12, 2009
This is interesting stuff. He really lays out everything thats going on with social media and how it's changing the game.

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