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Demand is Still There

Though journalism is going through a huge (but not unprecedented) period of transition, the demand for good information will never go away, and therefore, neither will those who have been professionally trained to procure and provide that information. Journalists in this country have come to be seen as part of the establishment, rather than as policing the establishment. Because the demand for unbiased information was not being met, this opened a space for citizen journalists, who are seen as less beholden to their sources’ interests, to fill the gap. But it’s also part of a larger shift in communications in this country that the advertising industry has already seen: just like consumers are now invited to personalize products by participating in their creation (e.g., build your own board shorts), consumers of news/information are now invited to invest themselves in the news experience by producing it themselves.

Rachel Globus

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