David Kissel on Future of Advertising

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Great interview! It is so true that it is harder to be successful in the media industry since there is so much more competition today than in previous years. This is largely due to the increased amount of online media outlets. Media outlets must make sure that they know who their targeted audience is!

"Word of mouth" is so true. If someone tells me a product works I typically believe them. I think that it is important that companies listen to their consumers and understand that monitoring sites such as Amazon is a great way to see what people are saying about your product.

I like that his advice is all about listening to the consumer. I feel this would really help companies get a more real idea of how the customers view their product. People talking online is more candid than calling 1800 customer service machines and writing letters to the company. I think that this might give them a bigger range of people's opinions because a lot of people won't take the timt to write a formal complaint, but they will have the time to update their status on Facebook or to write a quick review on Amazon.

I understand how this is affecting businesses and advertisers, but how is it affecting everyday people, like me? Is he saying that it is necessary to be involved with social media if you want to be successful as as business or organization?

Useful information. Knows his stuff. Defintely a different perspective, feel like I learned something though